REGISTER NOWSoulful Sunrise Hike
SAT, AUG 15 · 5:30AMRUNYON CANYON · LOS ANGELES, CA
Trail up, watch first light break, coffee and conversation at the top.
NEW: SUNRISE COLLECTION 01
Early Bird
Gets The Worm.
A community for the ones who start before the sun. Show up, stack the reps, wear the uniform.
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Built For The Grind
Distressed on purpose. Made to be worn hard.
01 — THE LINEUP
Grinding Caps.
02 — IN REAL LIFE
Rise & Grind Experiences
REGISTER NOW
COMING SOONFirst Light 5K
SAT, SEP 6 · 6:00AMPROSPECT PARK · BROOKLYN, NY
A community run before the city wakes up. All paces welcome.
COMING SOONGrind Sessions: Strength + Coffee
SUN, OCT 12 · 6:30AMEASTSIDE GYM · AUSTIN, TX
45-minute strength class, cold brew, and a member meetup.
03 — WHO IT'S FOR
The 5am Club Uniform.
This brand didn't start in a boardroom. It started at 4:47am, headlights on, gym bag by the door, coffee in a paper cup that had gone lukewarm.
Rise & Grind is for the ones who don't need a hype video to get out of bed. The founders. The fighters. The parents on their third shift. The kids stacking reps before class.
Every cap ships distressed on purpose — because a hat that looks new hasn't earned anything yet.
04 — THE MOVEMENT
Why We Rise.
"I rise because the mountain doesn't wait. Neither does the version of me I'm chasing.
"5am is the only hour that's mine. Everything after that belongs to the kids.
"The ocean at first light reminds me I'm small — and I still have work to do.
05 — IN THE WILD
#RiseAndGrind
06 — THE REPS SPEAK
4.9 ★ from the grind.
VERIFIED BUYER
"Best cap I've ever owned. Wear it every single morning to the gym. Broken-in feel out of the box."
— MARCUS · ATLANTA, GA
VERIFIED BUYER
"The fit is perfect and the branding is subtle. Feels like it means something."
— SASHA · PORTLAND, OR
VERIFIED BUYER
"Been through 6am runs, rainstorms, red-eye flights. Still looks better every wash."
— JORDAN · BROOKLYN, NY
07 — THE JOURNAL
Fuel For The Grind.
FIRST LIGHT LIST
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